Web 2.0 and a better professional life.
UCSB PWA Conference 2009
Presented by Ignacio Gallardo & Don Lubach
LifeHacker
What is it? A blog with tips and downloads for getting things done.. A place where multiple authors share thoughts on a similar topic. In this case, it's the topic of working smart. This is Hints from Heloise meets web 2.0.
Why should you care? Do your friends ever watch you dialing your
phone and then gently inform you that you can do this with your voice?
What about the first time you learned about 1-800-Goog-411? If you'd
like to experience that again and again, go to lifehacker. Founded by a
female geek, Gina Trapani, it's all about sensible use of tech tools.
And also low tech tools.
Example: In defense of distraction
Example: Farmer's Market tips example
BrazenCareerist
What is it? Web service and the top destination for young professionals. A community of leaders, forward-thinking
organizations and everyone else who realizes that the way we define
ourselves in both work and in life needs to change.
Why should you care? Intelligent dialogue and community interaction is what's value on
Brazen Careerist. What you will get out of Brazen Careerist is not a defined path, but the encouragement to define your own path. Brazen Careerist was founded by Penelope Trunk. Her career advice
appears in more than 200 newspapers and magazines including Time magazine, San Francisco Chronicle and Boston Globe.
Example: Community Feed
Example: Coachology- Looking for advice? The Brazen Careerist coach's specialize in a variety of personal and professional
issues.
Spreeder
What is it? Free Speed Reading Trainer
Why should you care? If you spend as much time on the internets reading career-related and/or news articles like we do, this will help you read online articles much faster while still retaining information.
Example: NACE Special Report
Evernote
What is it? Evernote allows you to easily capture information in any environment
using whatever device or platform you find most convenient, and makes
this information accessible and searchable at any time, from anywhere.
Why should you care? -- Especially if you have a phone. You can create a system that makes it OK for you to lose things.
Examples- How used: (video by a woman who uses it with her iPhone to capture books)
Twitter
What is it? real-time micro-blogging service
A favorite tutorial
Why should you care? Twitter is about conversation and relationship building. It's about
building credibility and trust with the exact right target market.
Remember the adage, "People do business with people they like.
People do business with people they know. And people do business with
people they trust." Once you've built credibility, people will
naturally want to know more about what you do and maybe they'll do
business with you. Once you've built trust, they'll tell others about
you.
Example: UCSB Career
Example: Twitter Search
YouTube
What: Youtube is not just videos of kids doing skateboard tricks. It
has everything. And it can be used for good. I have been using it to
entertain a group of seniors at Wood Glen Hall every Tuesday for 4
years. Really. Consider using YouTube while you wait for your department's beleaguered training budget to recover.
Example:
Posterous
What: Innovation blogging software. And you're experiencing it right now!
Why should you care? Innovative, user friendly, multi-platform, and has nice pipes out to popular social media sites. You can post from a variety of email addresses and your phone. We also like the nice, clean display. Attachments and autoposting are handled very cleverly. Your presenters had an easy (and fun) time working together to post this talk using Posterous.
TED
What is it? Ideas worth spreading. Business books, creative magazines, a view into the future.
All rolled into a conference that has been captured and shared. Dr.
Kuchura Morin has presented. Ted 2nd Tuesdays.
Why should you care? A great source of inspiration. Please come to Career Services every 2nd Tuesday. Join our FaceBook group. Just watch the first TED video that looking interesting to you and, well, you'll see.
LinkedIn
What is it? A giant, business-minded professional social network. Facebook but with a suit on.
Why should you care? LinkedIn is slowly becoming THE place to network with like-minded professionals, find jobs, and create/expand your professional brand. But it's not only about making connections, it's about making these connections be a resource to you.
Examples: LinkedIn Groups
Examples: Guy Kawasaki shares LinkedIn Job Hunting Tips
Remember the Milk
What is it? A powerful online to-do-list and task management application
Why should you care? Seems like we all have more and more to do in
our daily lives. Keeping track of everything you have to do each day can be pretty
touch, especially if you are balancing a career, a family, and/or
school. With Remember the Milk you can keep track of tasks,
lists, to-do items, and much more. It's become increasingly important to have a convenient, easy-to-use, online solution for managing tasks that integrates nicely with other technologies.
Examples: Here are a few things you can do with RTM
Examples: Share tasks with others
Career Services
What is it? It is where Ignacio & Don conduct their careers. Ignacio manages the website.
Why should you care? Links to great career resources. A lot of free content. As fellow professionals, we invite you to our workshops and public events -- the more you understand how we work, the more we can all serve the students. We want you to have a working GauchoLink account so you can post jobs for your department. We are ready to help you with this.
Finally, we're sure you've found some Web 2.0 goodness that we are yet unaware of. It is your duty to let the rest of us know. Post here or stop by Career Services and we'll gather around the monitor.