Career Center 2.0: a career center administrator faces the infinite toolbox
Hello Cal Lutheran!
I have posted, below, a rough outline for my visit with you. I am very much looking forward to it!
The wishes of your guest, Don.
- I hope for a good discussion about the magnificent tools that can be incorporated into the career process and used to add power to a career center.
- I expect to share some sites and learn about some tools from this group.
- An examination of what these tools mean for our field.
Context
A little about Career Services at UCSB.
- Our mission
- Introducing my colleagues at Career Services
- Our customers -- the students at UCSB and those who hire them & select them for graduate school.
- Here you can find a lot of information about who walks our campus.
Web 2.0 and Social Media - Basics
We'll visit some terms and make sure the group comes up to full nerd-speed.
What is Web 2.0?
Some favorite applications for career work.
Recruiting- Pete the coach at USC. An example of a professional using social media VERY well for the purpose of recruiting and advancing the mission of a program.
Glassdoor.com is a good example of user-submitted content.
UCSB Career Services Technology highlights
• One of the first LANS in Student Affairs
• Early use of computer career matching software in the 1970s.
• Innovative leadership willing to test new technologies
• Not always successful with our innovation
Ready, Fire, Aim! Our early work in Social Media
TECH-OPPS
Facebook
LinkedIn
YouTube - One Minute Clinics
TED Talk Tuesdays
Permission Marketing (parent group and GauchoLink)
Live feeds using Ustream
Time to work on the AIM-- Career Services and our new media strategy
- The Dennis Nord service pyramid. I'll draw this and describe out our social media projects relate.
- Look at the time we've spent on various social media.
- Discuss the blending of our personal "brands" with our office and mission.
National info and career centers, employers, and Web 2.0.
Others are examining social media and the implications for our practice. NACE, in our spotlight publication, explores some early results of social networking and recruiting at colleges. My interpretation of this is that things are calming down now. We've had an 1849 gold rush to facebook and twitter and now folks are stopping to measure their use of this technology.
No shortage of folks packaging training programs to harness $s from everyone's interest in social media. I get about 8 invitations like this one every week.
Here's a list of career centers using Twitter.
Meeting our mission in the Web 2.0 World
- Help our clients to be better at consuming and managing career related information
- Get clients in the door
- Attract clients who might not normally use our services
- Provide customer service to our employer constituents
Examples of our One-Minute-Clinics.
Helping our clients to filter the "Data Smog"
- This is becoming more of a challenge. One of our psychologists, Steve Ino, passed this along to me today. Bad job listing information seems to be just out of control.
- If we have time, in class, I want to pull up CraigsList for a brief field trip into the employment listings.
- Iganacio and Micael's idea -- the LinkedIN groups by major year.
- We will offer LinkedIN workshops for graduate and undergraduate clients starting in the fall.
More Resources
Readings: Shirky, Clay: Here Comes Everybody.
Sites: TED, Seth Godin's Blog,
The value of Twitter to an academic.
facebook.com/ucsbcareer
LinkedIN - Don Lubach