Web 2.0, the Cloud, and Student Affairs
Here comes the cloud
Salesforce makes a run at it.
Netbooks give evidence to the power of the cloud
Google is wooing students. Here's their page on how to use google docs.
Here comes the cloud
Salesforce makes a run at it.
Netbooks give evidence to the power of the cloud
Google is wooing students. Here's their page on how to use google docs.
Hello Cal Lutheran!
I have posted, below, a rough outline for my visit with you. I am very much looking forward to it!
The wishes of your guest, Don.
Context
A little about Career Services at UCSB.
Web 2.0 and Social Media - Basics
We'll visit some terms and make sure the group comes up to full nerd-speed.
What is Web 2.0?
Some favorite applications for career work.
Recruiting- Pete the coach at USC. An example of a professional using social media VERY well for the purpose of recruiting and advancing the mission of a program.
Glassdoor.com is a good example of user-submitted content.
UCSB Career Services Technology highlights
• One of the first LANS in Student Affairs
• Early use of computer career matching software in the 1970s.
• Innovative leadership willing to test new technologies
• Not always successful with our innovation
Ready, Fire, Aim! Our early work in Social Media
TECH-OPPS
Facebook
LinkedIn
YouTube - One Minute Clinics
TED Talk Tuesdays
Permission Marketing (parent group and GauchoLink)
Live feeds using Ustream
Time to work on the AIM-- Career Services and our new media strategy
National info and career centers, employers, and Web 2.0.
Others are examining social media and the implications for our practice. NACE, in our spotlight publication, explores some early results of social networking and recruiting at colleges. My interpretation of this is that things are calming down now. We've had an 1849 gold rush to facebook and twitter and now folks are stopping to measure their use of this technology.
No shortage of folks packaging training programs to harness $s from everyone's interest in social media. I get about 8 invitations like this one every week.
Here's a list of career centers using Twitter.
Meeting our mission in the Web 2.0 World
Examples of our One-Minute-Clinics.
Helping our clients to filter the "Data Smog"
More Resources
Readings: Shirky, Clay: Here Comes Everybody.
Sites: TED, Seth Godin's Blog,
The value of Twitter to an academic.
facebook.com/ucsbcareer
LinkedIN - Don Lubach
Hello symposium participants and curious visitors. These are the notes for a talk up at Westmont for the annual Santa Barbara Career Symposium. This is event started in the 1970s and was revived around 2000. What a pleasure to spend a day with career counseling professionals from the region.
Goal. At the end of this session, we'll be energized after a refreshing chat and group tour of screencasts, and other forms of rich media used to jazz up the delivery of student services. I will demonstrate the process that has emerged at UCSB Career Services and share my hope that it will result in a lot of good, simple-to-enjoy content.
Your tour guide and discussion leader today. I am Don Lubach. Like some of you, I'm an over-extended career counselor trying to reach as many students as possible with good, clear information and resources. I admit to a weakness for technology. I swear that I have never lined up, however, to be the first to purchase a technical product of any kind. At least not over night.
History. I will briefly describe my father's experience with new media in the 1950s and then my 2001 brush with multi-media success. I used video to tackle campus-wide confusion over the new, in-vehicle parking meter.
Career Services media & technology history:
Strong web presence, podcasts, blogs, social media, interactive white board, internship video, list servs, and more. We have a culture of innovation and broad participation in technology.
Current Examples of rich media on a budget
UCI
SBCC
UCSB
My Goals:
Tools For Creating and Sharing Content
Our Rig @ UCSB Career - I will share our studio-in-a-box rig with the group allowing everyone to see what we have available for our staff to use to create content. The entire rig was less than we paid for one film to be made about our internship program in the 1980s. If we use it to make a lot of films, it will serve as a great asset for our agency.
Hardware Highlights:
Screen Capture Software.
We're using Screenflow by Telestream Software. There are countless ways to use screen capture software. Here are some examples from the Coverflow information pages. To minimize chaos during the presentation, I'll roll a short video to demonstrate how coverflow works.
Windows users are lucky to have Adobe Captivate. It has more features. I hope we'll figure out a way to rotate Captivate content into our mix, but we're presently using Coverflow. The long load times for many captivate videos could be a concern for those with slower access, smart-phones, and netbooks.
The process. How we are getting content created
Other places to use your films.
Misc:
Live streaming. Ustream. It is now possible to shoot live video of your career events for free.
Courtesy of Robert Sams (@res888)
UCSB PWA Conference 2009
Presented by Ignacio Gallardo & Don Lubach
LifeHacker
What is it? A blog with tips and downloads for getting things done.. A place where multiple authors share thoughts on a similar topic. In this case, it's the topic of working smart. This is Hints from Heloise meets web 2.0.
Why should you care? Do your friends ever watch you dialing your
phone and then gently inform you that you can do this with your voice?
What about the first time you learned about 1-800-Goog-411? If you'd
like to experience that again and again, go to lifehacker. Founded by a
female geek, Gina Trapani, it's all about sensible use of tech tools.
And also low tech tools.
Example: In defense of distraction
Example: Farmer's Market tips example
BrazenCareerist
What is it? Web service and the top destination for young professionals. A community of leaders, forward-thinking
organizations and everyone else who realizes that the way we define
ourselves in both work and in life needs to change.
Why should you care? Intelligent dialogue and community interaction is what's value on
Brazen Careerist. What you will get out of Brazen Careerist is not a defined path, but the encouragement to define your own path. Brazen Careerist was founded by Penelope Trunk. Her career advice
appears in more than 200 newspapers and magazines including Time magazine, San Francisco Chronicle and Boston Globe.
Example: Community Feed
Example: Coachology- Looking for advice? The Brazen Careerist coach's specialize in a variety of personal and professional
issues.
Spreeder
What is it? Free Speed Reading Trainer
Why should you care? If you spend as much time on the internets reading career-related and/or news articles like we do, this will help you read online articles much faster while still retaining information.
Example: NACE Special Report
Evernote
What is it? Evernote allows you to easily capture information in any environment
using whatever device or platform you find most convenient, and makes
this information accessible and searchable at any time, from anywhere.
Why should you care? -- Especially if you have a phone. You can create a system that makes it OK for you to lose things.
Examples- How used: (video by a woman who uses it with her iPhone to capture books)
Twitter
What is it? real-time micro-blogging service
A favorite tutorial
Why should you care? Twitter is about conversation and relationship building. It's about
building credibility and trust with the exact right target market.
Remember the adage, "People do business with people they like.
People do business with people they know. And people do business with
people they trust." Once you've built credibility, people will
naturally want to know more about what you do and maybe they'll do
business with you. Once you've built trust, they'll tell others about
you.
Example: UCSB Career
Example: Twitter Search
YouTube
What: Youtube is not just videos of kids doing skateboard tricks. It
has everything. And it can be used for good. I have been using it to
entertain a group of seniors at Wood Glen Hall every Tuesday for 4
years. Really. Consider using YouTube while you wait for your department's beleaguered training budget to recover.
Example:
Posterous
What: Innovation blogging software. And you're experiencing it right now!
Why should you care? Innovative, user friendly, multi-platform, and has nice pipes out to popular social media sites. You can post from a variety of email addresses and your phone. We also like the nice, clean display. Attachments and autoposting are handled very cleverly. Your presenters had an easy (and fun) time working together to post this talk using Posterous.
TED
What is it? Ideas worth spreading. Business books, creative magazines, a view into the future.
All rolled into a conference that has been captured and shared. Dr.
Kuchura Morin has presented. Ted 2nd Tuesdays.
Why should you care? A great source of inspiration. Please come to Career Services every 2nd Tuesday. Join our FaceBook group. Just watch the first TED video that looking interesting to you and, well, you'll see.
LinkedIn
What is it? A giant, business-minded professional social network. Facebook but with a suit on.
Why should you care? LinkedIn is slowly becoming THE place to network with like-minded professionals, find jobs, and create/expand your professional brand. But it's not only about making connections, it's about making these connections be a resource to you.
Examples: LinkedIn Groups
Examples: Guy Kawasaki shares LinkedIn Job Hunting Tips
Remember the Milk
What is it? A powerful online to-do-list and task management application
Why should you care? Seems like we all have more and more to do in
our daily lives. Keeping track of everything you have to do each day can be pretty
touch, especially if you are balancing a career, a family, and/or
school. With Remember the Milk you can keep track of tasks,
lists, to-do items, and much more. It's become increasingly important to have a convenient, easy-to-use, online solution for managing tasks that integrates nicely with other technologies.
Examples: Here are a few things you can do with RTM
Examples: Share tasks with others
Career Services
What is it? It is where Ignacio & Don conduct their careers. Ignacio manages the website.
Why should you care? Links to great career resources. A lot of free content. As fellow professionals, we invite you to our workshops and public events -- the more you understand how we work, the more we can all serve the students. We want you to have a working GauchoLink account so you can post jobs for your department. We are ready to help you with this.
Finally, we're sure you've found some Web 2.0 goodness that we are yet unaware of. It is your duty to let the rest of us know. Post here or stop by Career Services and we'll gather around the monitor.
We enjoyed putting this talk together very much.