Career Center 2.0: a career center administrator faces the infinite toolbox

Hello Cal Lutheran! 

I have posted, below, a rough outline for my visit with you. I am very much looking forward to it!

 

The wishes of your guest, Don.

  • I hope for a good discussion about the magnificent tools that can be incorporated into the career process and used to add power to a career center.
  • I expect to share some sites and learn about some tools from this group.
  • An examination of what these tools mean for our field.

 

Context

A little about Career Services at UCSB.

Web 2.0 and Social Media - Basics

We'll visit some terms and make sure the group comes up to full nerd-speed.

     What is Web 2.0?

Some favorite applications for career work.

Recruiting- Pete the coach at USC. An example of a professional using social media VERY well for the purpose of recruiting and advancing the mission of a program. 

Glassdoor.com is a good example of user-submitted content. 

 

UCSB Career Services Technology highlights

• One of the first LANS in Student Affairs
• Early use of computer career matching software in the 1970s.
• Innovative leadership willing to test new technologies
• Not always successful with our innovation

 

Ready, Fire, Aim!  Our early work in Social Media

TECH-OPPS
Facebook
LinkedIn
YouTube - One Minute Clinics
TED Talk Tuesdays
Permission Marketing (parent group and GauchoLink)
Live feeds using Ustream

 

Time to work on the AIM-- Career Services and our new media strategy

  • The Dennis Nord service pyramid. I'll draw this and describe out our social media projects relate.
  • Look at the time we've spent on various social media.
  • Discuss the blending of our personal "brands" with our office and mission.


National info and career centers, employers, and Web 2.0.

Others are examining social media and the implications for our practice. NACE, in our spotlight publication, explores some early results of social networking and recruiting at colleges. My interpretation of this is that things are calming down now. We've had an 1849 gold rush to facebook and twitter and now folks are stopping to measure their use of this technology. 

No shortage of folks packaging training programs to harness $s from everyone's interest in social media. I get about 8 invitations like this one every week. 

Here's a list of career centers using Twitter.

 

Meeting our mission in the Web 2.0 World

  • Help our clients to be better at consuming and managing career related information
  • Get clients in the door
  • Attract clients who might not normally use our services
  • Provide customer service to our employer constituents

 

Examples of our One-Minute-Clinics.

 

Helping our clients to filter the "Data Smog"

  • This is becoming more of a challenge. One of our psychologists, Steve Ino, passed this along to me today. Bad job listing information seems to be just out of control. 
  • If we have time, in class, I want to pull up CraigsList for a brief field trip into the employment listings.
  • Iganacio and Micael's idea -- the LinkedIN groups by major year. 
  • We will offer LinkedIN workshops for graduate and undergraduate clients starting in the fall.

 

More Resources

Readings:  Shirky, Clay: Here Comes Everybody.

 

Sites: TED, Seth Godin's Blog,

The value of Twitter to an academic.

www.twitter.com/donlubach

www.twitter.com/ucsbcareer

facebook.com/ucsbcareer

LinkedIN - Don Lubach

Santa Barbara Career Symposium: Rich Media on a Poor Budget

Hello symposium participants and curious visitors. These are the notes for a talk up at Westmont for the annual Santa Barbara Career Symposium. This is event started in the 1970s and was revived around 2000. What a pleasure to spend a day with career counseling professionals from the region.

Goal. At the end of this session, we'll be energized after a refreshing chat and group tour of screencasts, and other forms of rich media used to jazz up the delivery of student services. I will demonstrate the process that has emerged at UCSB Career Services and share my hope that it will result in a lot of good, simple-to-enjoy content.

Your tour guide and discussion leader today. I am Don Lubach. Like some of you, I'm an over-extended career counselor trying to reach as many students as possible with good, clear information and resources. I admit to a weakness for technology. I swear that I have never lined up, however, to be the first to purchase a technical product of any kind. At least not over night.

History. I will briefly describe my father's experience with new media in the 1950s and then my 2001 brush with multi-media success. I used video to tackle campus-wide confusion over the new, in-vehicle parking meter

Career Services media & technology history:
Strong web presence, podcasts, blogs, social media, interactive white board, internship video, list servs, and more. We have a culture of innovation and broad participation in technology.

 

Current Examples of rich media on a budget

UCI


 

SBCC

 

UCSB

My Goals:

  • One minute.
  • Good sound.
  • Everybody In: Admin Staff, Student Staff, Campus Visitors
  • Use outside media for basics; create media for UCSB-specific and Career Services-specific topics. Example: interviewing tips vs. how to use GauchoLink to secure an interview.
  • 50-100 videos by this time next year

 

 

 

Tools For Creating and Sharing Content

Our Rig @ UCSB Career - I will share our studio-in-a-box rig with the group allowing everyone to see what we have available for our staff to use to create content. The entire rig was less than we paid for one film to be made about our internship program in the 1980s. If we use it to make a lot of films, it will serve as a great asset for our agency. 

Hardware Highlights

  • For ease-of-use -- MacBook Pro
  • Good sound. We like the snowball microphone. If I could do it again, I'd have purchased the new one with the built in HD camera, the Eyeball.
  • We purchased some accessories for our Canon, 3-chip, DV camera, but for ease of use, we purchased a Kodak Zi6. It fits in your pocket and shoots high quality video.

 

Screen Capture Software.

We're using Screenflow by Telestream Software. There are countless ways to use screen capture software. Here are some examples from the Coverflow information pages.  To minimize chaos during the presentation, I'll roll a short video to demonstrate how coverflow works.

Windows users are lucky to have Adobe Captivate. It has more features. I hope we'll figure out a way to rotate Captivate content into our mix, but we're presently using Coverflow. The long load times for many captivate videos could be a concern for those with slower access, smart-phones, and netbooks. 

 

The process. How we are getting content created

  • Meg Pressley -- soaring on her strengths
  • The Manual -- I used Plasq's "Comic Life" to make the manual.
  • The procedure: 3 slides, one hour, space, and equipment.
  • Encourage creativity and "failing in private."

 

Other places to use your films.

  • Do you have any TVs in your center?
  • Is there a TV system in the dorms/campus dining facility?
  • Pre-roll before workshops?
  • Embed in workshops to change modes.

 

Misc:

Live streaming. Ustream. It is now possible to shoot live video of your career events for free.

 

 

The Most Influential Women in Web 2.0 | Fast Company

via fastcompany.com

Women have been heavily instrumental in redefining the way we interact online. Here's a look at the most influential of these.

We've heard the stats before -- only a quarter of those involved in computer and mathematical occupations are women. And yet, in the ever-evolving world of Web 2.0, women have often been pioneers, redefining the way we interact online. To give credit where it's due, we tracked down the most influential of these. Our list wasn't chosen by star power, nor by career altitude. Rather, we feature the biggest innovators. Read entire article

Courtesy of Robert Sams (@res888)

Web 2.0 and a better professional life.

UCSB PWA Conference 2009

Presented by Ignacio Gallardo & Don Lubach


LifeHacker
What is it?
A blog with tips and downloads for getting things done.. A place where multiple authors share thoughts on a similar topic. In this case, it's the topic of working smart. This is Hints from Heloise meets web 2.0.
Why should you care? 
Do your friends ever watch you dialing your phone and then gently inform you that you can do this with your voice? What about the first time you learned about 1-800-Goog-411? If you'd like to experience that again and again, go to lifehacker. Founded by a female geek, Gina Trapani, it's all about sensible use of tech tools. And also low tech tools.
Example: 
In defense of distraction
Example:  Farmer's Market tips example


BrazenCareerist
What is it? Web service and the top destination for young professionals. A community of leaders, forward-thinking organizations and everyone else who realizes that the way we define ourselves in both work and in life needs to change.
Why should you care? Intelligent dialogue and community interaction is what's value on Brazen Careerist. What you will get out of Brazen Careerist is not a defined path, but the encouragement to define your own path. Brazen Careerist was founded by Penelope Trunk. Her career advice appears in more than 200 newspapers and magazines including Time magazine, San Francisco Chronicle and Boston Globe.
Example: Community Feed
Example: Coachology-
Looking for advice? The Brazen Careerist coach's specialize in a variety of personal and professional issues.


Spreeder
What is it? Free Speed Reading Trainer
Why should you care? If you spend as much time on the internets reading career-related and/or news articles like we do, this will help you read online articles much faster while still retaining information.
Example: NACE Special Report


Evernote
What is it?
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at any time, from anywhere.
Why should you care?
-- Especially if you have a phone. You can create a system that makes it OK for you to lose things.
Examples
- How used: (video by a woman who uses it with her iPhone to capture books)


Twitter
What is it?
real-time micro-blogging service
A favorite tutorial

Why should you care?
Twitter is about conversation and relationship building. It's about building credibility and trust with the exact right target market. Remember the adage, "People do business with people they like. People do business with people they know. And people do business with people they trust." Once you've built credibility, people will naturally want to know more about what you do and maybe they'll do business with you. Once you've built trust, they'll tell others about you.
Example: UCSB Career  
Example: Twitter Search


YouTube
What: Youtube is not just videos of kids doing skateboard tricks. It has everything. And it can be used for good. I have been using it to entertain a group of seniors at Wood Glen Hall every Tuesday for 4 years. Really. Consider using YouTube while you wait for your department's beleaguered training budget to recover.

Example:


Posterous
What: Innovation blogging software. And you're experiencing it right now!
Why should you care? Innovative, user friendly, multi-platform, and has nice pipes out to popular social media sites. You can post from a variety of email addresses and your phone. We also like the nice, clean display. Attachments and autoposting are handled very cleverly. Your presenters had an easy (and fun) time working together to post this talk using Posterous. 


TED
What is it? Ideas worth spreading. Business books, creative magazines, a view into the future. All rolled into a conference that has been captured and shared. Dr. Kuchura Morin has presented. Ted 2nd Tuesdays.
Why should you care? A great source of inspiration. Please come to Career Services every 2nd Tuesday. Join our FaceBook group. Just watch the first TED video that looking interesting to you and, well, you'll see.


LinkedIn
What is it?
A giant, business-minded professional social network. Facebook but with a suit on.
Why should you care?
LinkedIn is slowly becoming THE place to network with like-minded professionals, find jobs, and create/expand your professional brand. But it's not only about making connections, it's about making these connections be a resource to you.
Examples: LinkedIn Groups
Examples: Guy Kawasaki shares LinkedIn Job Hunting Tips


Remember the Milk
What is it?
A powerful online to-do-list and task management application
Why should you care?
Seems like we all have more and more to do in our daily lives. Keeping track of everything you have to do each day can be pretty touch, especially if you are balancing a career, a family, and/or school. With Remember the Milk you can keep track of tasks, lists, to-do items, and much more. It's become increasingly important to have a convenient, easy-to-use, online solution for managing tasks that integrates nicely with other technologies.
Examples
: Here are a few things you can do with RTM
Examples
: Share tasks with others


Career Services
What is it? It is where Ignacio & Don conduct their careers. Ignacio manages the website.
Why should you care? Links to great career resources. A lot of free content. As fellow professionals, we invite you to our workshops and public events -- the more you understand how we work, the more we can all serve the students. We want you to have a working GauchoLink account so you can post jobs for your department. We are ready to help you with this.


Finally, we're sure you've found some Web 2.0 goodness that we are yet unaware of. It is your duty to let the rest of us know. Post here or stop by Career Services and we'll gather around the monitor.